Cuban's Method To Donald Sterling Madness

A few hours before Mavs owner Mark Cuban was scheduled to meet the media preceding Saturday's Game 3 against the Spurs, I visited with him about Clippers owner Donald Sterling's most recent grotesquely racist statements. Cuban vowed to me he would say very little. 'I have plenty of opinions, I'm just not going to share them,' he said. And there is a method to Cuban's seeming madness.



Dallas Mavericks owner Mark Cuban is among the most outspoken people in the sports world.

So why would he carefully measure his words regarding the racist comments made by long-time NBA embarrassment Donald Sterling, owner of the Clippers?

"Sometimes, people think they have to comment on everything in this day and age," said Cuban to a group of reporters, "and sometimes, when somebody says something, it's better just to let be what's said be the headline."

Cuban's relative restraint on the matter of Sterling's racism is stunning to some. His above quote is the answer to the question, Why wouldn't the "loud-mouth'' owner be loud-mouthed in this case?

"I have plenty of opinions, I'm just not going to share them," said Cuban prior to Saturday's Game 3 win over the San Antonio Spurs at the American Airlines Center.

Anyone who knows Cuban knows he's an opponent of Sterling's views. I can promise you that while he sees this as a "league matter'' and not a "Cuban matter,'' there are behind-the-scenes conversations that will take place inside the NBA hierarchy. Sterling has taken countless racist stances before and retired commissioner David Stern seemingly looked the other way. New commissioner Adam Silver will feel pressure to react differently ... and it is Silver's call to make publically, not Cuban's.

"There's no reason that we have to restate the obvious," said Cuban. "It just turns into headlines more. Some things are better where the comments just stand on their own, and let people come to their own conclusions on it."

The NBA is currently investigating the comments in the audio obtained by TMZ in which Sterling says it bothers him that his girlfriend posted photos of herself with black people on Instagram.

The league already know what its "investigation'' will discover. So does Cuban. Sterling is driven by both money and a prehistoric way of thinking and this is no secret. There is soul-searching to be done in many quarters here' note that Sterling's reputation as a discriminatory slumlord was well-established before star coach Doc Rivers and star player Chris Paul opted to sign on with Sterling's organization.

But it's time to shine a flashlight on the cockroach that is Donald Sterling. There are different ways for different people to do so. Rivers and Paul have theirs.

Cuban -- as boisterous as he so often is -- has also won many NBA battles with quiet boardroom negotiations. Cuban's opinions don't need to be expressed in screaming headlines ... because I will suggest they will instead be expressed in sensible boardrooms.