Mavs Donuts: Dirk's Nike Ad 'Never Stops'
Posted Nov 2, 2011

Wednesday Morning Mavs Donuts, as Dirk and Nike team up to teach us that 'Basketball Never Stops.' Except, you know, when it's in labor-dispute hibernation ... Plus why Lance Armstong is part hypocrite/part silly fan when it comes to Jerry Jones and the Cowboys ...

DONUT 1: Nike -- with the help of Dirk and others -- is here to tell us that "Basketball Never Stops.''

DONUT 2: And of course, by "Basketball Never Stops'' they mean, "Unless There's A Labor Dispute.''

DONUT 3: David Stern fined Micky Arison $500,000 for the Heat owner's pop-off tweets. There's some interesting meaning tucked into the now-deleted comments from Arison ... but unfortunately for the players, none of that meaning hints at true "divisiveness'' among owners. Some of the owners think Donald Sterling is a joke. ... Arison, because of the team he's assembled, is as excited to begin the season as anybody ... the teams with cash/big markets view the labor dispute differently than the poorer/smaller-market teams.

There's nothing there that we already didn't know. So in fact, all Arison's communication does is humanize him a bit. I bet Miami fans rather like his popping off. ... which makes the $500,000 well worth it.

DONUT 4: The nuts and bolts of Michael Beasley’s AAU/agent/school/NBA relationship. It’s rather sordid. But if you want to point fingers, you needn’t find those mentioned in the story. Right here in Texas, trust me … if your local high school is a football or basketball “superpower,’’ you can probably go right down the street and point the same finger.

DONUT 5: Come join me on Twitter, if you please!

DONUT 6: Now, you want someone working with the players who can talk without serving baloney? The players' side has such a guy. I wonder ... if you put Kevin Murphy in a room with David Stern, and plunk mediator George Cohen in the middle, and tell everybody else to shut the hell up ... couldn't you logic this out in about five minutes?

DONUT 7: Lance Armstrong is tweeting his dissatisfaction with Jerry Jones. Lance went to Twitter after the Cowboys were embarrassed Sunday night on national TV by the Eagles. Wrote Armstrong:

"If I had a few hundred million bucks I'd buy the Dallas Cowboys then get the hell outta the way.''

Lance, Cowboys fans have been saying that since 1989 (though, Lance, I bet you said it less in 1992, 1993 and 1995). But here's what's funny, Lance, about your claim about how you wouldn't put yourself in charge of a company you headed up:

Lance, you rode for the Radio Shack team. Who was the founder of the UCI ProTeam Team Radio Shack? You were.

Lance, you participate in the Lance Armstong Foundation. Who was the founder and chairman of the Lance Armstrong Foundation for cancer research and support? You were.

Why didn't you "get the hell outta the way'' of those two big-money endeavors?


I'll tell you why: Because it's YOURS. You invested your money, your time, your family, your blood, into those businesses. (By the way, "a few hundred million bucks'' wouldn't get your Cowboys purchase done. That's what Jerry bought the Cowboys for 22 years ago. He's built the brand to the point where it's worth ONE BILLION DOLLARS MORE THAN THAT.)

Lance, I guarantee you that if you owned the Dallas Cowboys, you would inject into the franchise more than just your money ... you would also inject your personality ... your knowledge of training techniques ... your abilities as a salesman ... your connections ... your competitiveness.

It's the rare man, indeed, Lance, who would own a billion-dollar product -- whether it was a donut shop or a football team or a charity foundation -- and not be involved in it. And Lance, you, like me and like almost every other sports fan I know, are not that man.

DONUT 8: Did we create a way for you to dress like a champion! YES. WE. DID.

DONUT 9: My smart colleague Eddie Sefko writes: "What fans must remember about this labor impasse is to not hold it against the players. If there was a fault meter in this lockout, the players would be holding steady near the bottom and the owners' needle would flick and rock past the red line. It's not the players' fault that they have been receiving 57 percent of the basketball-related income for years. And the economic climate shouldn't merit a drastic drop down to 50 percent or lower. ...''

I read that as Eddie's "support,'' if you will, of the players' position. But I respectfully disagree with the view that fans shouldn't "hold it against the players.'' Both sides must OWN this. Today, as MavsLand should be basking in a Game 1 win over Chicago, the first step in a title defense, complete with glittery rings and banners raised ... I DO blame the players. And I DO blame the owners.

"Hold it against them''? Absolutely, all of them, and excited to forgive all involved as soon as Basketball Quits Sleeping.

DONUT 10: Kevin Durant was jonesing for a flag-football game, so ...

DONUT 11: cannot do our thing without the help of sponsors and partners like I bet I could recruit the involvement of MavCowTickets and Esparza's Restaurant , Classic of Carrollton and . Give my guys a click, if you please!

DONUT 12: All those comparisons of this year's Texas Rangers to the Mavs, and it turned out to be true. The Rangers' postseason was a replica of the Mavs' postseason ... the 2006 Mavs' postseason, that is.

DONUT 13: Today is my birthday. Feel free to send me well-wishes by friending me on Facebook, or better yet, mail me large sums of money.

Dallas Mavericks products in The Store! YES. WE. DID.

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